The world is changing.
Your filter should too.
GENIA is a 100% cellulose-based, plastic-free filter media that offers a sustainable, biodegradable alternative without sacrificing a smooth smoking experience.
The Problem
Cigarette butts are the most littered item in the world.
Every day, more than 12 billion cigarette filters are discarded globally. Most are made from cellulose acetate, a synthetic material that behaves like plastic. These filters can persist in the environment for up to 15 years, gradually breaking down and releasing microplastics into soil, waterways, and the food chain.
Approximately
4.5trillion
Cigarette butts discarded per year (estimated)
Over
15000
Microfibers per conventional filter
Estimated
300000tonnes
Microfibers entering the environment annually
Up to
15years
Decomposition time of cellulose acetate
The Solution
GENIA –
100% cellulose. 0% plastic.
| 0% | Microplastic residue |
| 100% | Pure cellulose. Zero additives. |
| 100% | Biodegradable within weeks |
100% Pure Cellulose
Made from 100% virgin cellulose, produced without any adhesives or synthetic binders using McAirlaid's proprietary airlaid process. No acetate. No plastic.
0% Plastic
Crafted as an adhesive- and binder-free airlaid nonwoven, Genia offers a natural, high-performance filtration solution with sustainability at its core.
Commercially scalable
Available in large-scale commercial quantities, supplied in both bobbins and bales to support reliable, high-volume production.
GENIA Filter Media
A new standard
in sustainable filter media.
GENIA filter media is an airlaid nonwoven made from 100% virgin cellulose. Available bleached or unbleached, it can be converted into filters of different diameters, lengths and pressure drops.
Solutions
One Filter Media.
Multiple Applications.
GENIA filter media is designed for cigarette, cigarillo, RYO/MYO and HNB applications, as well as cannabis cones. Genia is supplied in bobbins and bales, supporting efficient handling and processing across different manufacturing setups.
About McAirlaid's
McAirlaid's –
Binder-free airlaid since 1997.
McAirlaid's is the company behind GENIA. Founded in 1997, McAirlaid's has developed airlaid non-woven materials without adhesives, binders or latex. Today, with over 500 employees at five production sites in Germany and the USA, McAirlaid's delivers airlaid non-wovens to customers in more than 70 countries worldwide.
Contact
Interested in GENIA?
We'd love to hear from you.
For any enquiries, please complete the form below and we will be in touch shortly.
KatjaSelle
PeterGawley
Ho Sui WingAndie