An estimated 15 billion filter cigarettes are being smoked each day worldwide of which about 60 percent of the cigarette waste lands in the environment. And contrary to common believe, cigarette butts don’t rot fast. It takes up to 15 years for a cigarette filter to disappear. This is why the new Genia filter produced by McAirlaid’s is a real alternative. Their bio-filter vanishes in the course of only a few weeks. Without any trace.